CompreBem was a supermarket chain in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

and

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a ...

states, in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, owned by

Grupo Pão de Açúcar Companhia Brasileira de Distribuição, doing business as GPA (formerly as Grupo Pão de Açúcar), is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products f ...

. This banner's origins start by the Pão de Açúcar acquisition of the Comprebem (with a lowercase "B") supermarket chain in northeastern

, which was rebranded as Pão de Açúcar Comprebem, and eventually absorbed into

Pão de Açúcar Sugarloaf Mountain ( pt, Pão de Açúcar, ) is a peak situated in Rio de Janeiro, Brazil, at the mouth of Guanabara Bay on a peninsula that juts out into the Atlantic Ocean. Rising above the harbor, the peak is named for its resemblance t ...

. In the early 2000s, the group acquired São Paulo-based Barateiro Supermercados, which was to become the present CompreBem a few years later. Initially, the CompreBem Barateiro brand was launched, in advertising and own-brand products. Then, after the takeover of Sé Supermercados by CBD, some Sé stores were rebranded as CompreBem (without the "Barateiro" name), with the remainder rebranded as Pão de Açúcar. By 2003, the Barateiro brand was phased out, with all Barateiro stores rebranded as CompreBem. Grupo Pão de Açúcar briefly used the Barateiro brand in

Rio de Janeiro State Rio de Janeiro () is one of the 27 federative units of Brazil. It has the second largest economy of Brazil, with the largest being that of the state of São Paulo. The state, which has 8.2% of the Brazilian population, is responsible for 9.2% of ...

, by the acquisition of ABC Supermercados, and subsequent rebranding as ABC Barateiro. These stores are now branded as ABC CompreBem, but this branding will be phased out in the near future. In 2016, GPA decided to rescue the CompreBem brand in the relationship program called "Aliado CompreBem," inspired by a model originally implemented by Grupo Éxito, a subsidiary of Grupo Casino (GPA's parent company) in Colombia. In it, small independent supermarkets make purchases to supply their stores with the same stocks available under GPA's banners at reduced prices. In exchange, the company offers to paint the storefront with the brand "Aliado CompreBem" as long as the aliado maintains regular purchases with the company.

References

External links

CompreBem
Defunct companies of Brazil Supermarkets of Brazil GPA (company) {{Brazil-company-stub